WHAT YOU NEED TO KNOW
- Trump only recently began spending the more than $400 million accumulated through MAGA Inc. over the summer.
- The super PAC reportedly booked about $140 million in advertising after Republican politicians pleaded for help ahead of the midterms.
- A Trump aide said the president considers the midterms a lost cause and wants to preserve money for future possibilities.
- The unspent fortune could help Trump promote his legacy, influence future elections or maintain Republican loyalty after leaving office.
President Donald Trump has been strangely hesitant to unleash the vast political fortune sitting in his war chest as the midterm elections approach. A report from Time magazine offers one possible explanation, and it is thoroughly on brand: Trump may be saving money for himself, his preferred projects and his final years in office.
Trump only recently began spending the more than $400 million accumulated through his super PAC, MAGA Inc., over the summer. The PAC still collected more than it spent during August.
It was not until mid September that MAGA Inc. reportedly booked about $140 million in advertising through affiliated super PACs to support Republican candidates. That commitment came after Republican politicians pleaded for assistance and questioned why Trump was not spending ahead of an election that could produce a Democratic wave.
With only a month remaining before the midterms, some of the money controlled by MAGA Inc. may never be spent on the current campaign. Trump’s aides say his reluctance reflects a desire to preserve cash for future elections and maintain his grip over the Republican Party.
“He wants to have as much money in his account as possible when he’s no longer able to raise the kind of money he can now,” a Trump aide told Time this fall. “He doesn’t seem to care that much about the midterms, thinks they’re a lost cause anyway, and wants to preserve future possibilities.”
If accurate, that assessment delivers another familiar Trump era moment that is shocking without being surprising. The president appears willing to treat a potentially devastating congressional election as somebody else’s headache while protecting a political fortune that could serve his own interests later.
Republican control of Congress would make it easier for Trump to pass major legislation, appoint judges and protect the White House from investigations or impeachment efforts. Those are substantial reasons for any president to prioritize keeping his party in power.
Although polling looks grim for Republicans, the elections are not necessarily a lost cause. Polls can be wrong, the Senate map is difficult for Democrats and limiting Democratic gains could still help Trump preserve his power.
A narrow Democratic majority in the House combined with a Republican controlled Senate could leave Trump with room to advance some priorities through the next Congress. If he wants to accomplish anything meaningful during the following two years, the midterms should matter considerably.
Instead, Trump may be viewing the money as political insurance. The unanswered question is precisely what kind of insurance he believes hundreds of millions of dollars could purchase once the current election has passed.
The possibilities raised include spending to support an improbable attempt at a third term, buying advertisements that promote Trump’s accomplishments or shaping the contest over his preferred successor. The money could be deployed during primary elections, a general election or a campaign to improve the final impression Trump leaves behind.
There is no way to know which possibility, if any, is guiding him. What is clear, as Hayes Brown recently wrote while discussing Trump’s musings about whether he is better at real estate than politics, is that the president fixates on “micromanaging over unimportant details and an obsession with selling himself as a brand” rather than policy.
That fixation makes the political insurance theory difficult to dismiss. Trump may see the money as a reserve that can be used to protect his legacy, promote his image or preserve his influence when his current ability to attract enormous contributions begins to fade.
The theory could also help explain Trump’s aggressive pursuit of what the original analysis describes as flagrantly corrupt efforts to accumulate money. One example is another exclusive dinner planned for the largest holders of his meme coin.
Trump has systematically used the presidency to enrich himself, and that pursuit appears to function as its own objective. At the same time, he may recognize that his political influence is temporary and that his fundraising power, fueled by the presidency, is effectively reaching its peak.
Trump could ultimately spend every dollar in his political war chest. Yet his hesitation fits a president who does not seem to view himself as one member of a political party, but instead treats the party as a machine for obtaining and preserving his power.
From that perspective, a brutal November result for Republicans would become less of a personal setback than a disaster for the politicians who pledged loyalty to him. Holding back money could then become one more transactional tool for keeping that loyalty intact after Trump leaves office.
Join the Discussion
COMMENTS POLICY: We have no tolerance for messages of violence, racism, vulgarity, obscenity or other such discourteous behavior. Thank you for contributing to a respectful and useful online dialogue.